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YOU MUST CREATE SS26

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out to the UK. 

Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.

Spring Summer 2026 available now.

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FrizmWORKS

Frizm is a combination of the words "Freeze" and "Prism", and we lead the brand as a slogan. "Now we are going to freeze all prism colours in the world."

Established in 2010 in South Korea, FrizmWORKS is a brand that's fully engaged in fashion, making apparel full of detail and of a high quality at reasonable prices.

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Merz b. Schwanen

'215 Loopwheeled t-shirt' as worn by Carmy, as worn by Kyle

We recreated some of the most iconic shots from FX's "The Bear", using Merz b. Schwanen's '215 Loopwheeled t-shirt' as worn by Carmy in the show.

Made in Germany with high-quality materials on a traditional loopwheel, Merz b. Schwanen's 'GOOD ORIGINALS' are crafted for timeless style and lasting comfort.

Yes Chef!

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FOLK

Folk is quietly elegant clothing enriched by subtle details: style without drama.

Folk are fastidious about details. Working with simple patterns our focus is on the quality, textures and characteristics of the fabrications and trims. They analyze everything, from the thread colour to the pocket lining to the crushed coconutshell buttons.

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