WHATS NEW?

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YOU MUST CREATE AW25

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out to the UK. 

Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.

Autumn Winter 2025 available now.

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Merz b. Schwanen

'215 Loopwheeled t-shirt' as worn by Carmy, as worn by Kyle

We recreated some of the most iconic shots from FX's "The Bear", using Merz b. Schwanen's '215 Loopwheeled t-shirt' as worn by Carmy in the show.

Made in Germany with high-quality materials on a traditional loopwheel, Merz b. Schwanen's 'GOOD ORIGINALS' are crafted for timeless style and lasting comfort.

Yes Chef!

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NORSE PROJECTS

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UNIVERSAL WORKS

Universal Works produce contemporary menswear. The companies first collection launched in 2009 with David Keyte (UW co-founder, director, designer) working from his kitchen table with an aim to make real, honest clothing based on fit and good design, though never over designed.

NEW IN - PATAGONIA

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STORES

  • DOGFISH NORWICH

    Keeping it real for over 30 years bringing you the freshest emerging street & workwear inspired brands alongside timeless classics. Situated at 6-8 Bedford St. Norwich.

    VISIT OUR ONLINE STORE 

  • DOGFISH CAMBRIDGE

    Newest to the scene but filled with brand history and loyalty. Situated at 5-7 Sussex St. Cambridge, this is not one to miss.

  • SEVENWOLVES NORWICH & CAMBRIDGE

    Sevenwolves Norwich and Cambridge was born from a desire to curate outstanding emerging brands in men’s fashion alongside timeless classics that have bridged Youth to Man. Situated at 24 Exchange St. Norwich and 4 Bridge St. Cambridge.

  • CATFISH NORWICH

    Located on the basement floor in Sevenwolves Norwich, Catfish offers women's fashion from the likes of Carhartt WIP, Nike, Vivienne Westwood, Stüssy, Fred Perry, Aries Arise and more. Situated at 24 Exchange St. Norwich.

    VISIT OUR ONLINE STORE