Fausto Coppi 'Il Campionissimo' is one of the true legends of cycling. Idolised in Italy, his reputation lives on as one of the classiest riders of all time. Twice winner of the Tour de France and five-time winner of the Giro d'Italia, Coppi was famed for his effortless pedaling style and climbing ability. But Coppi was also a master of cycling's dark arts, never more succinctly put than in this classic quote.
The design pays homage to the classic Bianchi jersey Coppi wore in his heyday - when jerseys and bikes were simple and beautiful.